The Lab.
Things we've actually built — live, usable, and measured. If we recommend something for your practice, a version of it has been grown here first.
Lab 001 · Live now
What is voicemail costing you?
Put your own numbers in. The result is the annual revenue currently leaking through unanswered calls.
Your numbers
Uncaptured opportunity
30 missed inquiries / mo
Revenue leakage (monthly)
$45,000
Annual impact
$540,000
*Preliminary calculation from your inputs. An assessment refines these variables for your practice.
Growing now.
Labs in progress. Each one goes live on this page when it's real enough to use — not before.
AI Readiness Score
An 8-question assessment that scores how prepared your practice is for AI — and exactly where the gaps are.
In development
Call the demo line
A live voice agent you can phone right now and try to stump. The same architecture that booked $4,300 in two days.
Coming to this page
The 90-minute CRM
A working CRM built with Claude in one sitting — it reads meetings and email, then flags who to follow up with. We use it daily.
Write-up in progress
Guardrails, not just code.
Every lab and every client system runs inside the same discipline — the governance framework from our fractional AI Officer practice.
Standardized tone
Agents that sound like your best receptionist.
Data discipline
Your data never trains public models.
Human in the loop
Complex queries escalate to people.
Drift control
Continuous monitoring for alignment.
"If we recommend it, we've run it ourselves first."